6 Comments

Great article and much needed topic. I still see people running discovery research asking users if they like their product 😫

I particularly like your analogy to the puzzle box! Speaking to your customer is so much needed to know what to build.

Thanks for sharing your insights

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I'd love to read a follow up on this piece. How should founders start their discovery process? What should they focus on first? Excellent work, Joshua. Truly enjoyed reading it and am hungry for more.

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